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Social Sign-On: The Case for Multiple Identities

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There is one reality all of us are familiar with: multiple accounts. It’s hard to find somebody who is at least a semi-regular on the web surfer who doesn’t maintain multiple accounts. For example, an person may have:

  • several email accounts - perhaps one Yahoo account plus two Gmail accounts (one personal and one "family" account that is shared with family members)
  • a Twitter account for personal and business interests
  • a Facebook account  for keeping up with their social graph.
  • a PayPal account for online commerce
  • a Windows Live Messenger account for chat
  • etc.

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